SAN MATEO, Calif. & IRVING, Texas -- New ChannelMaster Software Leverages Mortgage Channel to Boost First Horizon's Wealth Management Marketing Efforts

Dorado Corporation, the leader in Web services-based solutions for home lending, and First Horizon Home Loan Corporation today announced that Dorado ChannelMaster has successfully enhanced First Horizon's ability to cross-sell additional services to mortgage customers.

Dorado ChannelMaster has provided First Horizon wealth management teams with an Internet-based software application that leverages existing customer mortgage information to provide marketing leads for additional retail financial services. Since its deployment, 15% of First Horizon's new mortgage customers have accepted invitations for consultations with a First Horizon financial planner. The software has also increased the efficiency and productivity of First Horizon's wealth management teams.

Dorado integrated the new ChannelMaster application with First Horizon's wealth management systems using the Dorado .MOR(TM) Server, a Web services-based integration server designed specifically for the home lending industry.

"When our customers come to us to buy a mortgage loan, they trust us with all their financial details," said Christina Martin, vice president of Internet marketing for First Horizon. "We've made a marketing pledge to provide our customers with all things financial, and ChannelMaster helps us explore with our customers other ways we can help them meet their financial needs. It's easy for our customers, because they don't have to provide the same information more than once, and our loan officers and wealth management teams appreciate the fact that this application makes their jobs simpler."

"The ability to provide one-stop convenience for customers is a dream for many financial institutions," said Dain Ehring, CEO of Dorado. "Today, First Horizon is a real-world example of how a financial services company can use Web services to monetize new capabilities at the point of sale. For First Horizon, these capabilities enable the seamless cross selling of Wealth Management services, helping them grow both market share and competitiveness."